Hello everyone! You might be asking, “Why do I say that?”
Independent creators of premium streaming services such as Netflix, Disney+, and other giants like it are following the trend to increase their subscriptions in the United States by more than 50% in the next five years.
This is a great opportunity for creators of content, video editors, and small entrepreneurs to make a breakthrough in the development of apps that are seamlessly compatible with multiple OTT streaming devices.
Customers prefer to purchase lower-priced devices that allow them to stream the content they choose due to the rapid increase in OTT.
This article will show you the top OTT devices and online video platforms. We’ll also discuss how they have changed over time, and which one might be the best for your needs.
What’s the Difference Between an OTT Platform and an OTT Device?
An OTT device is any device that streams video content over the internet. An app builder must be able to use compatible device patterns. This is especially true when he attempts to reach a large audience worldwide with the smart TV, Android TV or Apple TV, Amazon Fire TV Stick, Gaming console, and other options. An OTT platform is a service that connects a consumer to an over-the-top device and OTT content.
The OTT Device Market is Highly Fragmented
Apps, and software, in particular, became the distinguishing factor in the user experience. The iOS and Android platforms ultimately dominated the smartphone market.
Mobiles almost everywhere
Statistics show that 11.6 % of OTT users use their mobile devices as a second screen. This means that mobile users are spending more time viewing OTT content than the average person.
- Android
The device runs Android and is compatible with many Android apps, as well as popular streaming services such as Hulu, Pirlotv, and Netflix. You won’t be disappointed by the Android-based media system that supports 4K streaming.
- iOS
While you’re working on OTT platform development, you can stream live from your iPhone using powerful iOS live-streaming applications. You can add pre-recorded footage to the stream and add logos in real-time. If you have the right mobile streaming setup, you can stream locally.
Get the World’s Largest Viewership via Smart TV Apps
In the United States, smart TVs are very popular for streaming services. Vizio, Vizio and Samsung TV are other smart TV options.
Samsung Tizen
Tizen is Samsung’s operating system. It supports OTT platform streaming and advanced capabilities such as auto-detection for connected devices, in-house games apps, syncing between multiple devices, and sharing.
LG WebOS
LG WebOS, a Linux-based operating platform for smart TVs, offers a simple interface. You can access a CMS that allows you to modify and play content remotely. It also offers the ability to view multiple pieces of content on separate screens.
Amazon Fire OS
Amazon Fire OS is a mobile-based operating platform that powers several Amazon Fire TV models. The more recent Fire TV stick and a number of Amazon tablets are just a few examples. Amazon is looking to increase its user base by offering both video streaming services as well as a device.
Roku TV OS
Roku TV OS is the operating system that powers Roku TV and Roku streaming devices. It dominates the streaming market in North America. Roku supports Movie Plus, Netflix, Hulu, and many more apps. It is a popular streaming device that has been able, through partnerships with media companies, to deliver consumer-friendly content.
Panasonic Firefox OS
Panasonic was the first OTT developer and creator of the first Firefox OS-based smart televisions in 2015. They received rave reviews for their user-friendly design. You can also browse the internet and stream content from your Android device to your Panasonic Smart TV quickly.
Android TV
Google’s Android TV TV is a TV that runs Android OS directly from your smartphone. It is made by partners such as Sony, Hisense, and Asus. The market share of the Google Android TV app is high. It bridges the gap between Android and smart TVs with features such as voice assistant and built-in Chromecast.
Apple TvOS
Apple is a leader in the consumer electronics market due to its strong branding, rich interface, and competitive pricing. It will likely offer enhanced gaming and a Siri remote with intuitive colors to make it more enjoyable.
Small Screen Gaming Consoles for Handhelds
A gaming console offers a wide range of leisure services to consumers today, such as web browsing, music listening, and streaming content. Over two-thirds (or more) of console owners watch live video content for at least ten hours each week.
- Sony Playstation
Netflix, Disney+, and Amazon Prime are some of the paid and free streaming services that are available on the Playstation 5 as well as in older versions. Sony PlayStation offers the best gaming experience with its own OTT development, which is available for US markets and other countries.
- Microsoft Xbox
Microsoft’s latest initiative is to convert the Xbox into a smart-TV app. This allows users to play Xbox-exclusive games on any smart television. It’s sure to grab people’s attention. It was Microsoft’s first venture in the gaming console market, and it was launched on November 15, 2001.
Screen-Mirroring through Casting Devices
Google Chromecast, Apple AirPlay, and other streaming apps allow you to broadcast (or cast) media from an online OTT platform to your SmartTV screen over your WiFi network. Chromecast is for Android devices, but AirPlay is for iOS devices.
Bottom line
Distributors and OTT service providers have a huge opportunity to tap into the vast device market to gain new clients and increase their income. However, the fragmentation of the device industry and technological advances make it difficult for distribution to secure video streaming to reach a large number of target devices.
The rising popularity of branded OTT solutions with premium content will allow for streaming across multiple channels and devices without any hesitation.