If you run an enterprise business and are looking to improve your website’s search engine ranking, you might think that hiring someone from Google or Bing would be the best solution. Unfortunately, those agencies charge exorbitant rates and take months to show you results.
Luckily, some websites like https://studiohawk.com.au/seo-services/enterprise-seo/, is also a premier provider of Search Engine Optimization (SEO) services and has enterprise plans to provide enterprises with cutting-edge SEO capabilities at prices they can afford. Here are 9 quick tips on how your company can use Studio Hawk’s Enterprise SEO to scale up your search engine optimization efforts today.
Add more value
Google, like all search engines, wants sites that serve its users. If you want your site to be found and visited, create content for readers—not for search engines. While SEO-optimized content will still draw traffic, chances are good that it won’t be from people who care about what you have to say; they’ll just click your link because Google told them they might find something useful there.
Instead of chasing rankings and trying to get as many keywords as possible into your pages’ metadata, focus on providing value with everything you write. Make sure every piece of content serves a purpose and helps someone solve a problem or learn something new.
Keep a steady drumbeat of content posted to your website on a regular basis. If you have a new product or service launch, create relevant content around that topic; if not, figure out what else is going on in your niche and write posts around that subject. The idea here is that every time someone comes across your site they should feel compelled to come back.
Writing two or three quality posts each week will establish yourself as an authority in your field and make people more likely to visit, subscribe and share with others.Don’t forget about social media! Social platforms such as Facebook, Twitter and Instagram are another great way to increase brand awareness.
Improve user experience on your site
One of SEO’s biggest challenges is that it’s tough to prove ROI. That’s because there are dozens of other variables at play (e.g., social media marketing, offline promotions, content marketing, etc.). As a result, many businesses still feel reluctant about investing in SEO—but it shouldn’t be that way.
If you invest in SEO and find your site optimized for a few keywords in Google, you can expect thousands of new visitors per month: just search for Google Analytics tutorial and look at how many people visited Analytics Demystified over a two-month period: 2,400 visitors from 858 visits/per day.
Avoid duplicate content
One of Google’s primary search ranking factors is content uniqueness. Google has gotten very good at detecting when a website is publishing duplicate content and ranks them lower. If you have existing articles that are performing well, make sure they aren’t published on multiple pages or sites (even if it’s not your own).
You should also be careful of commonalities in product descriptions or ad copy—the same phrases might be found across many other pages on your site, as well as on competitors’ sites. This could lead to a thin user experience for users and lead Google to penalize you for having duplicated information.
Use keywords wisely
The key to SEO is choosing relevant keywords that are widely searched. For example, let’s say you run a flower shop in Boston. As a local business, it makes sense for you to try and rank as high as possible for Boston flower shops or florists in Boston. You can start by looking at your competitors’ SEO efforts, paying special attention to their choice of keywords.
Keyword discovery tools like Google Trends or UberSuggest can help you see what terms are most popular across search engines so you can choose those terms wisely when building out your website.
Assess your website speed (using Google’s PageSpeed Insights tool)
As websites become more complex, they become slower and harder to load. In fact, just a 1-second delay in page speed can mean losing 7% of your potential customers. If you have a website with hundreds of pages, is it optimized for search engine traffic? You can use Google’s free PageSpeed Insights tool to find out and get tips on how to improve performance.
Create compelling titles & descriptions
Good search engine optimization (SEO) is key to improving your site’s organic ranking and page views. However, optimizing every single page can be a time-consuming task, especially if you don’t have experience or you’re just starting out. When it comes to increasing search engine traffic, start with what matters most—your title and meta description tags.
Don’t worry about everything else at first; these are the two areas where you can see a direct return on investment (ROI). For example, if you optimize your titles and descriptions for multiple variations of your targeted keywords in Google, then people will find what they are looking for more quickly and efficiently. As such, even a small boost in SEO can bring significant returns for your business.
Audit your current organic keywords (using Google Webmaster Tools, Analytics, etc.)
It’s very important that you’re able to get a clear picture of what your search traffic looks like. That said, it can be difficult for companies just starting out with SEO to know where exactly they should focus their efforts. That’s why it helps to do a thorough audit of current search engine traffic before diving in head first. Use Google Webmaster Tools, or some other third-party system, and learn how many visitors are coming from organic search results.
Then take a look at those keywords; ask yourself if they make sense for your business, if there are enough conversions stemming from that keyword (either now or in future), and so on. Keep notes; you might find some interesting patterns that can help guide your strategy going forward!
Get featured in niche publications and blogs.
Publicity can be one of your best marketing tools. But how do you get press? It’s easier than you think. Getting featured in a reputable publication will improve your search engine rankings and boost traffic to your website, so it’s always a good idea.
However, getting press for your business isn’t just about getting published: Getting on podcasts or other platforms is also an awesome way to grow traffic without having your own platform or audience built up yet.
Building and maintaining a website is no small feat. And while Google’s changes to search algorithm have made it easier for businesses to rank highly, they’ve also increased competition. Take advantage of digital marketing services like Studio Hawk, which allow you to measure your results and make adjustments as needed so you can achieve online success—and continue reaping its rewards year after year.