What is Telegram?
Telegram is a messaging app that’s known for its privacy and security, support for every major operating system, and ease of use as a mobile app. It had over 700 million monthly active users and was one of the top five downloaded apps worldwide as of June 2018.
Telegram is a popular messaging app that is known for its commitment to privacy and security. The app offers a paid premium subscription, but all existing features remain free for users. This assurance of prioritizing interests over profit is what has made Telegram so popular, especially among businesses.
As more and more people use Telegram, businesses are seeing the value in using the app for customer communication. Here are some of the reasons why Telegram is an important channel for businesses:
- Telegram is secure and private, so businesses can be confident that their conversations are not being monitored or intercepted.
- The app is available on multiple platforms, so businesses can reach a wider audience.
- Telegram offers a variety of features that can be useful for businesses, such as group chat, broadcasting, and bots.
Telegram directions Business Account Benefits
64% of customers prefer to communicate with businesses via instant messaging rather than traditional channels like phone calls or email. Using Telegram for business has multiple benefits, chief among them being security.
Telegram use server-client encryption and files that are stored encrypted in the Telegram cloud. Privacy conscious users can do for extra security with advanced end-to-end encrypted messages and voice calls.
Regions that Use Telegram for Business
In some areas of the world, Telegram is popular than Facebook Messenger, though it lags behind WhatsApp globally. טלגראס קישורים was the fastest growing messenger in 20 countries and top messaging app in 16 countries in 2020. That number has only risen since. The 2020 Telegram user growth map shows its use in Europe and Asia, South Africa, North America and South America.
How to Use Telegram for Business?
Telegram provides an easy and impactful experience for businesses and customers alike. Businesses can drive customers to chat via Telegram links or QR codes. The free version of Telegram app is sufficient for small businesses with the ability to schedule messages and more.
Medium and large businesses can connect Telegram to a message inbox like respond.io and integrate through their business software or CRMs. This way, they can perform tasks while chatting with customers, and also enable auto-replies, push notifications and bulk messaging, as well as advanced automation.
Now let’s look into some of the native Telegram features or capabilities that are ideal for businesses.
Creating a Telegram Business Account with Telegram Bot
The Telegram bot is a Telegram Business account that is used to create bots. These bots can be used for a variety of purposes, such as playing games, running ecommerce services, or chatting with customers.
The Telegram bot is free to use, and it allows you to create searchable chatbots that are subject to commercial terms.
The Telegram bot API is a powerful tool that can help you automate marketing initiatives, sales cycles, and customer support.
By connecting your Telegram bot to respond.io, you can enable sophisticated automation to send and receive messages, as well as escalate complex support issues.